Paper Contents
Abstract
Ensuring the best quality service in the pharmaceutical industry is essential to ensure consumersatisfaction and drive consumer loyalty. This leads to better consumer engagement (CE) andpositive purchase intention (PI). This study analyses the way service quality impacts CE and PI,especially in digitalized pharmaceutical markets. It has adopted a primary quantitative methodologyand gathered data from 101 participants through a survey method. The gathered data then is analysedthrough statistical analysis with the help of the IBM SPSS statistical tool. The study found asignificant impact of service quality on CE and PI in the digitised pharmaceutical market. Based onthe insights gained, it is further recommended that digital pharma business works towards improvingtheir service quality with proper use of digital tools and platforms for better customer engagement andpurchase intention.
Copyright
Copyright © 2025 Tejashree kamath. This is an open access article distributed under the Creative Commons Attribution License.
