Paper Contents
Abstract
This study examines how Meta platforms (Facebook, Instagram, WhatsApp) influence consumer behaviour. It highlights the role of social media in shaping purchasing decisions through ads, influencers, and peer interactions. The findings show a strong link between digital engagement and consumer choices.
Copyright
Copyright © 2025 VIKRANT TOMAR. This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS50600051961
ISSN:
2321-9653
Publisher:
ijprems