Paper Contents
Abstract
AbstractThe extensive use of social media in India has been on the rise among the new generation youths. In todays world, use of social media has become an integral part of everyday life of human being. This paper throws a light on pattern of social media usage and its impact on youth. The new age social networking culture has been accepted and got an enthusiastic response. It is evident from the studies that social media has both positive and negative impact on youths. Most people particularly youths in the society are engaged with social media without any awareness of its effects are on our lives, whether positive or negative. Social media is rapidly evolving in front of our gaze at and it is almost impossible to refuse and conceal from this new form of media. Not only is it an important part of socialization within peer groups but now it is used to market and motivate people to become a part of a larger community. It is undeniably changing the way one communicates and how one finds and shares information. Most websites offer communication through the use of Facebook, Myspace, Twitter, YouTube, LinkedIn and many various blog formats. With new apps on smartphones and photography and video made digital, media can be created, edited and shared quickly and once it is in this new digital cloud it is common everyone. Through these new advances in technology one can share things about themselves to the world to view, and prior to social media one would have to communicate and share actually. These social media site offer adolescence new ways to access communication and entails cultural change in the way of communication and their long-term effects are still unknown. Today, there is a variety of social media channels, many of which can be linked together for users to cross-post. Emerging studies find that youth spend a considerable portion of their daily life interacting through social media. Thus the study is done to analyse the impact of social media and effects of cultural changes among youth in the society today. Keywords: Social Media, Social Networking, Impact, Youth. Communication.
Copyright
Copyright © 2025 Dr. K.V Amarnath, MA., Phd. Former Teaching Assistant, Department of Sociology, Sri Krishnadevaraya University, Anantapur 515001. Andhra Pradesh. India.. This is an open access article distributed under the Creative Commons Attribution License.
