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Investment Behavior of Individuals Across Different Employment Status

Jacob Thomas Thomas

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Abstract

The study examines how employment status influences investment behavior among business owners, salaried employees, and students in India. Investment behavior refers to how individuals allocate financial resources, and this research focuses on how employment categories affect these decisions. The study uses a structured questionnaire to collect primary data from 150 respondents across various employment statuses. Convenience and purposive sampling methods were employed to ensure diverse representation. The data was analyzed using descriptive statistics and regression analysis to identify patterns and the significance of employment status in shaping investment behavior.Findings indicate that approximately 49.3% of respondents believe their employment status significantly influences their investment decisions, while 26.7% do not perceive a direct impact, and 24% remain uncertain. The regression analysis suggests that although employment status is an important factor, other variablessuch as income stability, financial literacy, and personal goalsalso play a substantial role in determining investment behavior. Full-time employees with stable incomes tend to engage in long-term investment strategies due to predictable earnings and access to employer-sponsored benefits. Conversely, part-time and self-employed individuals prioritize liquidity and short-term investments due to income variability and financial uncertainty.The research underscores the importance of tailored financial strategies to accommodate the unique needs of different employment groups. Policymakers and financial institutions should focus on improving financial literacy and designing inclusive investment products to bridge gaps in financial decision-making. By addressing these disparities, they can foster broader participation in financial markets and support more informed investment practices. This study contributes to the understanding of how employment status influences investment behavior, offering valuable insights for future research and policy development.

Copyright

Copyright © 2025 Jacob Thomas. This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS50300017562
ISSN: 2321-9653
Publisher: ijprems
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