Optimizing Dairy Supply Chains in NTR District, Andhra Pradesh: A Study of Consumer Preference Criteria and Supply Chain Management Strategies
Srinivasa Rao Kavati Rao Kavati
Paper Contents
Abstract
India is the worlds largest producer of milk, with the dairy sector playing a crucial role in the rural economy. In states like Andhra Pradesh, dairy farming is not only a source of nutrition but also a significant contributor to livelihoods. NTR District, in particular, has a thriving dairy industry supported by small-scale farmers, cooperatives, and private players. However, inefficiencies in the supply chainfrom milk collection to product distributionpose challenges that directly affect product quality and customer satisfaction.
Copyright
Copyright © 2025 Srinivasa Rao Kavati. This is an open access article distributed under the Creative Commons Attribution License.