Paper Contents
Abstract
ABSTRACTThis study explores the online shopping patterns among customers in Western Uttar Pradesh, highlighting the growing reliance on e-commerce for routine purchases. Utilizing a descriptive research design and data from 520 respondents through stratified random sampling, the study reveals that most customers shop online weekly, primarily using smartphones. Mid-range and budget-friendly purchases dominate, with groceries and apparel being the most frequently bought items. While digital payments like UPI and cards are widely used, Cash on Delivery remains significant. The findings underscore the convenience, accessibility, and evolving digital habits influencing consumer behavior in the region.Keywords: Online shopping, Consumer behavior, E-commerce, Western Uttar Pradesh, Digital payments
Copyright
Copyright © 2025 Megha Chaudhary. This is an open access article distributed under the Creative Commons Attribution License.
