Paper Contents
Abstract
This study investigates public perception of digital marketing in India, focusing on awareness, trust, and ethical concerns. Based on a mixed-method survey of 125 participants, the research identifies high awareness and daily interaction with digital ads, especially on social media. While consumers appreciate the convenience and personalization, significant concerns persist around data privacy, ad intrusiveness, and ethical transparency. The findings highlight the importance of consumer-centric strategies and ethical practices in enhancing digital marketing effectiveness and trustworthiness.
Copyright
Copyright © 2025 Mukesh Sahu. This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS50600017117
ISSN:
2321-9653
Publisher:
ijprems