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Abstract
. Now a day we find more and more women who are financially independent. Women and men are same in many ways but there are good senses of reasons that women might require a different approach to financial planning. There are all sorts of reason that women seek financial advice. Every 9 woman will face unique personal situations. Some of these situations are demographic, some societal, some family related. They decided to make investment in both long term and short-term decisions. Working women have a greater propensity to save and invest because of their independent earning power. They also get motivated by the investment behavior of their colleagues at their work place. They tend to be risk adverse, safety oriented and mostly guided by certainty of returns. However, on account of increasing level of knowledge and awareness, women are slowly participating in the risky investment portfolios and they are becoming analytic in their investment behavior. In growing Indian economy, the security market is the active sectors in the financial system of our country. It makes important contribution to the development of economy. India has a long and indigenous tradition of savings and investment. Even when India was under the foreign rule it was always quick to adopt and develop the most modern ways to channel savings and investment.
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