Paper Contents
Abstract
This article explores Starbuckseffective implementation of an omnichannel strategy to enhance customer engagement and satisfaction. By utilizing Customer Journey Mapping (CJM), the study identifies touchpoints in the customer experience and examines how technology facilitates seamless interactions. Through qualitative and quantitative methods, insights into consumer behaviour and preferences are derived. This article seeks to provide valuable implications for businesses aiming to optimize their customer engagement models.
Copyright
Copyright © 2025 DINESH B. This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS50400006735
ISSN:
2321-9653
Publisher:
ijprems