Paper Contents
Abstract
As the automotive industry transitions towards sustainable mobility, electric vehicles (EVs) have become a focal point for innovation and marketing strategies. Kia, a leading automobile manufacturer, has strategically positioned itself in the EV market with a focus on technological advancements, brand differentiation, and sustainability-driven marketing. This research paper examines Kia's EV marketing strategy, analyzing its key approaches, competitive positioning, and consumer engagement tactics. By leveraging digital marketing, influencer collaborations, and sustainability messaging, Kia has strengthened its brand presence in the EV sector. The study further explores challenges and provides recommendations for optimizing Kias marketing strategies to sustain long-term market leadership.
Copyright
Copyright © 2025 Ajay Trilokinath Pandey . This is an open access article distributed under the Creative Commons Attribution License.
