Striking the Right Balance: Integrating Automation and Human Expertise in AI-Powered Travel Services
Joel Frenette Frenette
Paper Contents
Abstract
Travel services now benefit from artificial intelligence (AI) technologies which provide three main advantages through automation and personalized solutions and efficient management operations. Travel-based AI systems powered by machines have delivered better customer care while minimizing costs while optimizing service operations across the entire process. Using too many automated systems in this context generates problems with customer satisfaction together with trust issues and possible ethical dilemmas.
Copyright
Copyright © 2025 Joel Frenette. This is an open access article distributed under the Creative Commons Attribution License.