Paper Contents
Abstract
Environmental, social, and governance (ESG) factors have become more and more prevalent in recent years as a result of growing awareness of the importance of sustainability and responsible investing. Many non-financial aspects of a company's performance are taken into consideration by ESG (environmental, social, and governance) concerns. Included are how the company's operations affect society, the environment, and corporate governance standards. ESG factors have received a lot of attention in the investment community, and the importance of sustainability in investment decision-making is increasingly acknowledged. Investors are becoming more aware of the long-term financial and environmental advantages of taking environmental, social, and governance (ESG) factors into account when making investment decisions. The main objectives include understanding demographic profiles, level of awareness about ESG, attitudes toward ESG principles, willingness to invest in SRI avenues, and obstacles faced during the investment decision-making process. This study is based on secondary data collected from reputed journals, research articles, and published reports related to ESG investing, SRI trends, and investor behavior in India and globally.Keywords : ESG factors, Sustainability, Investment decision, Social responsible investment.
Copyright
Copyright © 2025 Sakshi Mukund Madavi. This is an open access article distributed under the Creative Commons Attribution License.
