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Study on Impact of social media marketing on business

Siddhi Jain Jain

DOI: 10.58257/IJPREMS36772
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Paper Contents

Abstract

This paper investigates how social media marketing impacts business success through brand awareness, consumer engagement, and sales. Data from surveys and secondary sources reveal that platforms like Instagram and Facebook enhance brand loyalty and sales growth.

Copyright

Copyright © 2024 Siddhi Jain. This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS41100024662
ISSN: 2321-9653
Publisher: ijprems
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The International Journal of Progressive Research in Engineering, Management and Science is a peer-reviewed, open access journal that publishes original research articles in engineering, management, and applied sciences.

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