SUBSCRIPTION-BASED PRICING MODELS: IMPACT ON CUSTOMER RETENTION NETFLIX'S STRATEGY
Ayushi Singh Singh
Paper Contents
Abstract
The entertainment world has really changed how we consume content, especially with the boom of digital streaming platforms. Netflix has been a game-changer in this shift, successfully rolling out a subscription-based pricing model. This approach lets users pay a regular fee to dive into a vast library of content, doing away with the hassle of one-time purchases or annoying ads. As the digital space heats up, keeping customers has become a key factor for success. Netflixs clever use of different pricing tiers, original shows, and personalized recommendations has set a high standard in the industry.
Copyright
Copyright © 2025 Ayushi Singh . This is an open access article distributed under the Creative Commons Attribution License.