Paper Contents
Abstract
This research report focuses on how digital technology and fintech companies are changing the stockbroking industry. Earlier, stock trading was done mostly through traditional brokers who charged high commissions. But now, many people are using digital platforms like Zerodha, Upstox, and Groww which offer zero commission and easy-to-use apps.The main aim of this study is to understand how these fintech platforms are disrupting traditional brokers, and how the zero-commission model is attracting more retail investors. A survey of 150 users was done to understand customer behavior, preferences, and satisfaction. The research also uses data from websites, articles, and company reports.The study found that people prefer low-cost, user-friendly, and fast platforms. Fintech has made stock trading more open and accessible. However, there are also challenges like trust, data security, and the need for financial education. This report gives a full view of how digital stockbroking is growing and what the future might look like.
Copyright
Copyright © 2025 AMAN DANISH. This is an open access article distributed under the Creative Commons Attribution License.
