Paper Contents
Abstract
Employer branding has become a strategic focus for organisation's in the competitive labor market. It represents an organisation's reputation as an employer and its value proposition to potential and current employees. For young professionals, who often prioritize meaningful work, professional growth, and organisational values, employer branding plays a crucial role in their decision-making process. This research explores how employer branding impacts the attraction and retention of young professionals, addressing its implications for sustainable talent management.
Copyright
Copyright © 2025 THALARI MEGHANA . This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS50200007619
ISSN:
2321-9653
Publisher:
ijprems