Paper Contents
Abstract
Entrepreneurial decision-making is influenced by a variety of factors, ranging from personal traits and environmental influences to cognitive processes. This paper investigates the key factors influencing the decision-making processes among entrepreneurs, specifically focusing on personal, environmental, and cognitive factors. Data were collected through a survey of 50 entrepreneurs across diverse industries. The analysis revealed significant correlations between personal confidence, market trends, economic conditions, and decision-making styles in entrepreneurship. The findings suggest that entrepreneurs with high risk tolerance, access to market data, and cognitive flexibility are more likely to make informed decisions, which contribute to business success.
Copyright
Copyright © 2025 Kerina Joy K A, Flelix AS. This is an open access article distributed under the Creative Commons Attribution License.
