Paper Contents
Abstract
The main goal of this paper is to provide an integrative understanding of corporate social responsibility from a corporate social responsibility from a corporate marketing perspective highlighting the critical role of CSR in effective corporate marketing strategies .
Copyright
Copyright © 2024 DIVYA SHREE G. This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS41200016747
ISSN:
2321-9653
Publisher:
ijprems