Paper Contents
Abstract
This paper presents a comprehensive secondary-data synthesis on the rise of green skin careproducts framed and marketed as natural, organic, clean, or sustainableand evaluates market potential, demand-side motivations and constraints, supply-chain and life-cycle trade-offs, institutional interventions, and managerial and policy responses. Drawing on market intelligence, peer-reviewed studies, certification standards, life-cycle assessment (LCA) research, and industry reporting from 20182025, the analysis highlights robust market growth alongside persistent challenges such as definitional fragmentation, greenwashing, supply-chain traceability issues, and perceived price-performance trade-offs. The paper offers an integrative conceptual framework linking demand, supply, and institutional domains and provides detailed recommendations for firms, policymakers and future researchers.
Copyright
Copyright © 2025 Seema Rani. This is an open access article distributed under the Creative Commons Attribution License.
