Paper Contents
Abstract
his research paper examines how different content typesblogs, videos, and infographicsaffect customer engagement, brand awareness, and conversion rates across industries. Through literature analysis, surveys, and case studies, it highlights that interactive and visual content boosts engagement, while blogs enhance organic traffic and credibility. The study emphasizes the importance of strategic content distribution and recommends omnichannel strategies to optimize content marketing in line with evolving consumer preferences.
Copyright
Copyright © 2025 Eshita Ghosal . This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS50200022346
ISSN:
2321-9653
Publisher:
ijprems