Paper Contents
Abstract
Introduction: With increased internet usage and popularity of e-commerce portals, online marketing has become the concern area for retailers and manufacturers of home products. Offline modes of advertisement are not sufficient enough to attract market and generate sales anymore. The research is based on the role played by online marketing activities on decision-making among consumers, brand reputation, and awareness of the product in the home products market.
Copyright
Copyright © 2025 JK. NISHANTH . This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS50400136335
ISSN:
2321-9653
Publisher:
ijprems