Recent Papers

This research paper explores the growing influence of social media influencers on customer behaviour and brand perception in the fashion sector. With the increasing number of social media platforms, influencers have become influential trendsetters, exerting significant influence over their loyal followers buying choices and brand preferences. This study thoroughly examines how social media influencers impact consumer behaviour by analyzing current literature and empirical data. It also assesses the effectiveness of influencer marketing methods and discusses the consequences for fashion firms. This research offers valuable insights into how social media influencers impact consumer attitudes and behaviours, shedding light on the dynamic relationship between influencers and their audience. This study comprehensively evaluates the efficacy of several influencer marketing tactics, including sponsored content and collaborative partnerships, by shedding light on the elements contributing to successful collaborations between influencers and brands. This paper provides a detailed analysis of the difficulties and advantages associated with influencer marketing. It also offers strategic suggestions for fashion marketers who want to utilize influencers to enhance brand visibility, engagement, and loyalty in the digital age. The studys findings provide practical advice for fashion brands looking to navigate the changing world of influencer marketing and take advantage of the significant potential of social media influencers. To establish genuine connections with their target audience, enhance brand perception, and achieve concrete business results in a highly competitive digital landscape, fashion marketers must comprehend the intricacies of influencer dynamics and employ customized strategies for collaboration. This research enhances our comprehension of the significant impact that social media influencers have on changing consumer behaviour and brand perception in the fashion sector. It also facilitates informed decision-making and intelligent marketing strategies.

Copyright © 2024 MD. TAJBIR HUSAIN. This is an open access article distributed under the Creative Commons Attribution License.