Paper Contents
Abstract
This research paper carefully analyzes the far-reaching and synergistic effect of digital transformation and artificial intelligence (AI) on contemporary economies and consumer behavior. Synthesizing a wide variety of scholarly articles, research reports, and industry analysis, this study explores the widespread penetration of AI across diverse industries, such as retail, marketing, e-commerce, and the wider digital economy.It examines how AI-based technologies are transforming consumer engagement strategies, transforming marketing paradigms, and fundamentally restructuring economic frameworks. In addition, it maps and examines emerging trends and challenges intrinsic to this technological revolution, including ethical concerns, data privacy, and algorithmic bias.Based on a systematic examination of literature and a thematic synthesis-underpinned approach to analysis, this paper seeks to enable a comprehensive perspective of the dynamic landscape of digital transformation and AI. It provides actionable recommendations and strategic guidelines for policymakers and businesses, enabling them to excel in this fast-changing environment and create sustainable growth.
Copyright
Copyright © 2025 Sunil Hegde. This is an open access article distributed under the Creative Commons Attribution License.
