Paper Contents
Abstract
The fashion industry has long been criticized for its environmental and social impact, despiteits reputation for pioneering creativity and trendsetting design. As concern about climatechange, dubious labor policies and catastrophe amounts of waste grows, sustainable fashion innovation has become a global imperative. The sector is responsible for almost 10% of the worldscarbon emissions, using vast amounts of water and generating millions of tons of textile waste each year. These challenges have been exacerbated by thefast fashion model of overproduction, short-lived trends and rapid consumption patterns.An exploration of sustainable innovation: Makingfashion a better place Afocus on sustainable innovation involves taking steps to utilize sustainable materials, implementing ethical production methods, promoting circular business models and using tech-based solutions that minimize the ecological footprint while also optimizing social responsibility. Through academic peer-reviewed articles published between 2019 to 2024, thispaper explores emerging practices such as biodegradable textiles, up-cycling, slow fashion, and digital production tools, and the impact of changing consumer behaviour on sustainability.Sustainable innovation which addresses major environmental concerns while positively impacting labor practices and conscientiously informing consumers undergirds the research and emphasizes how entrepreneurs can intersect these threefronts. It also delves into what that means for consumers, businesses and policymakers as theystrive to make this transition happen. It reiterates that sustainability in the fashion world is not a fad but a fundamental strategyfor the long-run leveraging social and timeless environmental consciousness in the age of globalization. The study ends withthe recommendations and practical implications concerning the businesses and society to adopt sustainable practices across the fashion value chain. Ultimately, this paper argues that sustainable innovation is the thread that binds fashion with responsibility, leading us toward a more conscious and resilient future.Keywords : sustainable fashion, innovation in fashion, eco-friendly textiles, consumer perception in fashion, sustainable fashion business models, circular economy in fashion.
Copyright
Copyright © 2025 Khushi Jain. This is an open access article distributed under the Creative Commons Attribution License.
