Paper Contents
Abstract
In this paper, we used Keeneys Value-focused Thinking (VFT) approach to capture the values of AI in Marketing. The means-ends objective network, which distinguishes between fundamental objectives and means objectives, derives from the Value-Focused Thinking approach will be presented in this paper (Keeney, 1992).
Copyright
Copyright © 2025 SHAMEER. K. This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS50700051410
ISSN:
2321-9653
Publisher:
ijprems