Paper Contents
Abstract
AbstractCustomerspurchasing decisions are reflecting a growing desire for a green lifestyle as environmental challenges worsen. Individuals are now taking action to lessen their environmental effects. Green marketing is a relatively new idea that is constantly changing. Businesses and organizations see a lot of promise in the green market industry as consumersattitudes are starting to change. They are trying to make use of this potential to gain an advantage over rivals in the market. The notion of green marketing has gained prominence not just in India but also in several other regions of the world. It serves as a tool to support development that is sustainable. The idea of green marketing has to be widely adopted worldwide. Every person has a responsibility to protect the world from pollution at their level. If we do nothing and allow things to continue as they are, then we will have to deal with natural disasters and calamities. Nature returns the favors we repay it with. It is now up to us humans to care for Mother Nature. Long-term environmental pollution includes the release of harmful gases into the atmosphere, extensive forest clearing, and the discharge of toxic chemicals into rivers and oceans. Recently, Mother Nature has begun to return the favor by causing global warming, erratic rainfall, floods, landslides, and other natural disasters. Therefore, everyonegovernment, corporations, and individualsneeds to take action to protect the environment. New prospects have also arisen in the market for eco-friendly goods and services. This study focuses on the potential benefits and difficulties that companies and organizations may face while using the green marketing idea. The article also explains why companies and organizations are embracing the idea of green marketing and turning into more socially conscious entities. Furthermore, the current state and prospects of green marketing in India are also discussed in this article.Keywords: green marketing, environmental issues, consumer, eco-friendly
Copyright
Copyright © 2023 Dr k v sridhar. This is an open access article distributed under the Creative Commons Attribution License.
