Paper Contents
Abstract
Globalization and industrial expansion have heightened environmental concerns, encouraging businesses and consumers to embrace sustainability. As ecological awareness rises, corporate social responsibility has evolved into a strategic differentiator for enterprises. Consumers increasingly prefer environmentally conscious products such as energy-efficient gadgets, organic foods, lead-free paints, and biodegradable goods. This paper explores the interpretation of green products among consumers and identifies marketing practices that effectively promote green purchasing behavior. The research employs secondary data from existing scholarly works to analyze consumer perceptions, highlight potential gaps, and propose informed marketing approaches to enhance authentic green consumption.
Copyright
Copyright © 2025 Dalyop Frederick Christopher, Dr. Ravi Kishor Agrawal. This is an open access article distributed under the Creative Commons Attribution License.
