Paper Contents
Abstract
The purpose of this study is to investigate the impact of marketing strategies on organizational performance; A study of how push technology, including production strategy, pricing strategy, promotion strategy, and location strategy, ultimately influences marketing strategy in terms of performance. Marketing strategy has become central to organizations and a tool for achieving overall business performance. Our research contributes to current research on marketing strategy by supporting the relationship between factors of marketing strategy and overall company performance. Inference from existing literature helps to build a conceptual model that explains the overall performance of the company. Promotion, pricing, distribution, standardization, and product adaptation have an impact on companiessales, customers, and financial performance. Research shows that impact is mediated by the successful implementation of a marketing strategy.
Copyright
Copyright © 2023 AmmanArul R. This is an open access article distributed under the Creative Commons Attribution License.
