Paper Contents
Abstract
This study explores consumer acceptability of Indian handicrafts by looking at the variables affecting customersviews and purchase decisions. The study intends to reveal customer preferences, cultural concerns, and market trends connected to Indian handicrafts through empirical research and analysis. The purpose of the research is to provide stakeholders, legislators, and marketers with information about how to improve consumer acceptability, promote cultural appreciation, and aid in the expansion of this important industry in the global economy. In the end, the study sheds light on potential and problems for the sustainable growth of the Indian handicrafts sector and provides insightful information on consumer behaviour in this context.
Copyright
Copyright © 2023 Dr Sushree Sangita Ray. This is an open access article distributed under the Creative Commons Attribution License.
