Paper Contents
Abstract
Nowadays, it is quite important that business companies understand brand awareness and consumer profile for their products and services. They can take advantage of this information to properly adapt their marketing strategies to the needs of their targeted markets and segments. This research paper aims at measuring brand awareness of milk in Tiruvannamalai. Through a set of face-to-face questionnaires, it is revealed that those in charge of purchases in the household are pretty aware of the vast majority of the milk brands available in Tiruvannamalai market. They also give high evaluation scores to the most known brands. On the other hand, consumers profile for Jeppiaar milk seems to differ based on some specific socio-economic variables of the household and the person in charge of the purchases. The consumers with the highest income and education level are more aware about food safety importance. Such consumers are leaned more towards purchasing Jeppiaar milk
Copyright
Copyright © 2023 Mrs.S.R.Ramya. This is an open access article distributed under the Creative Commons Attribution License.
