Paper Contents
Abstract
The magazine industry faces transformative changes due to the digital revolution, evolving consumer preferences, and competitive dynamics. This study focuses on understanding the factors driving consumer behavior in the magazine industry, with a specific emphasis on the Outlook Group, a prominent publisher in India. Through a combination of surveys, interviews, and secondary data analysis, this research explores readership demographics, content preferences, and the impact of digital media on traditional print formats. The findings indicate a shift towards digital consumption while revealing a niche audience that values print medias tactile experience. Recommendations include adopting innovative digital strategies, enhancing content quality, and leveraging personalized marketing to remain competitive
Copyright
Copyright © 2025 Shubham Joshi, . This is an open access article distributed under the Creative Commons Attribution License.
