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ABSTRACTThe street food industry is a dynamic and integral component of global culinary culture, offering a diverse array of flavors and experiences. This study investigates the multifaceted world of consumer perception of street foods, delving into the factors that shape preferences, influence choices, and impact the industry's growth. Drawing on a comprehensive review of literature and empirical research, our study explores the intersections of taste, affordability, convenience, hygiene, cultural significance, and sustainability within the context of street food. Consumer preferences for street foods are analyzed, revealing the pivotal role played by taste, affordability, and convenience. Sensory appeal and cultural familiarity emerge as influential factors, intertwining with the hedonistic pleasures of street food consumption. The study uncovers heightened concerns surrounding hygiene and safety, highlighting the need for enhanced vendor practices and regulatory measures. Cultural significance and authenticity are explored, illuminating how street foods often serve as vessels of identity and tradition. As consumers increasingly embrace technology, our research unveils the transformative impact of mobile apps and social media in redefining the consumer-vendor relationship within the street food landscape. Furthermore, the study investigates the paradigm shift toward health and sustainability considerations, where fresh, locally sourced ingredients and eco-friendly practices gain prominence in consumer choices. Cross-cultural comparisons provide insights into variations in taste preferences and cultural contexts, emphasizing the importance of recognizing and respecting cultural nuances. Marketing strategies, including effective signage and promotional activities, are revealed to significantly influence consumer perceptions and behaviors, shedding light on the power of visual and experiential cues. Lastly, emerging trends in sustainability practices and eco-friendly packaging are explored, reflecting the industry's response to growing environmental concerns. In conclusion, this study contributes to a nuanced understanding of consumer perception of street foods, offering valuable insights for vendors, policymakers, and researchers. INTRODUCTION :Street food is an integral part of the culinary landscape in many cultures around the world. These humble yet flavorful offerings have been cherished for generations, weaving themselves into the fabric of urban life. The allure of street food lies not only in its diverse flavors but also in the unique experience it offers the sizzle of a hot griddle, the tantalizing aromas wafting through bustling streets, and the opportunity for an immediate, unpretentious gastronomic delight. In recent years, the global street food scene has witnessed a remarkable resurgence, captivating the palates of both locals and tourists. Beyond the confines of established restaurants, street food vendors beckon with a tempting array of dishes that span the culinary spectrum. From savory tacos on Mexican streets to the aromatic kebabs of Middle Eastern markets, these gastronomic gems have earned a special place in the hearts and stomachs of many. However, as street food continues to gain popularity, questions arise concerning the perceptions and preferences of consumers. What factors influence individuals when they stand before a street food cart or stall, considering their choices? What elements play a pivotal role in shaping their decisions: the sensory delight of taste and aroma, concerns about hygiene, familiarity with the vendor, or perhaps the aesthetics of presentation? These questions form the crux of our study. In this research endeavor, we aim to delve into the intricate world of street food from the consumer's perspective. Through comprehensive surveys, interviews, and observations, we seek to unearth the drivers behind consumer choices and perceptions related to street foods. By exploring these dimensions, we hope to not only gain insights into consumer behavior but also provide valuable information for street food vendors, urban planners, and policymakers. The findings of this study will not only contribute to a deeper understanding of the street food phenomenon but may also aid in enhancing the quality, safety, and overall experience of street food consumption. As societies continue to evolve and embrace culinary diversity, a closer look at the world of street food is both timely and invaluable. As the world becomes increasingly interconnected and diverse, street food serves as a cultural bridge, bringing together people of different backgrounds over shared meals. It embodies a unique blend of tradition and innovation, representing not only the flavors of a region but also the ingenuity of its people. This study seeks to shed light on how these culinary treasures are perceived and embraced in our rapidly changing urban landscapes. In an era marked by the globalization of tastes and the emergence of foodie culture, street food holds a special allure. It is often seen as an affordable, authentic, and accessible culinary adventure, making it a preferred choice for urbanites seeking both sustenance and novelty.

Copyright © 2023 A EBENEZER RAJ . This is an open access article distributed under the Creative Commons Attribution License.