Paper Contents
Abstract
Previously, Insurance was seen as a product for investment or to save on taxes by the majority of Indians, however after the COVID-19 pandemic, many have realized the importance of this. In this study, descriptive research design is used to examine how customers felt about life insurance. Both primary and secondary data sources are used in this study. The data has been collected with the help of Questionnaires. The first section asks about the consumer's demographics, and the second half asks on a five-point scale i.e., how satisfied customers are with the life insurance services offered by various insurers in Chandigarh. There are 150 participants in the sample, and random sampling techniques were used to gather the data from January to March 2023. The collected data was examined using approaches including percentage analysis and the chi-square test, and the results were then explained. The study shows that almost all of the respondents are familiar with the various providers of life insurance services. Nearly 56% of respondents stated that they independently decided to buy life insurance due to future uncertainties. In addition, 81 percent of respondents think obtaining life insurance coverage is a wise idea, given the future's uncertainty. 19% of respondents said they were unsatisfied with this insurance service provider and intended to switch in the future.
Copyright
Copyright © 2023 Vivek Kumar Sindhi. This is an open access article distributed under the Creative Commons Attribution License.
