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A STUDY ON CUSTOMER SATISFACTION TOWARDS HONDA TWO-WHEELER AT KALLAKURUCHI

SHEELA A A

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Abstract

Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing a products perceived performance or outcome in relation to his or her expectations. In this paper we found that 60%of respondents to know the advertisement of Honda Bike through media, 90 percent of the respondents were completely satisfied with the mileage and performance of the bike, 73% of respondents are satisfied with pick-up of the Honda Bike , 56% of the respondents are attract the quality of the service to choose this bike, 50% of the respondents are satisfied with the design of the bike, 54% of the respondents considered the price of the Honda, 60 % of the respondents felt the explanation to be excellent. Find that there is significance difference between the preferable factors like mileage, pickup, price and design.

Copyright

Copyright © 2023 SHEELA A. This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS31100009536
ISSN: 2321-9653
Publisher: ijprems
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