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A STUDY ON CUSTOMER-SATISFACTION WITH SPECIAL REFERENCE TO HIMALAYA HERBAL SKINCARE PRODUCTS IN-BANGALORE

HEMANTH V V

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Paper Contents

Abstract

The research is to adjudge customer gratification toward Himalaya Herbal casing products. The Himalaya is serving many beauty and skin care commodity in the market, the are vast demand for the products, nowadays the customers are becoming very possessive toward their skin. The Himalaya herbal as became a pre-eminent in market and its as earned vast hard-core loyalty from customer. It has been composed of review of literature, references of some books, for which it has been know notable of the customer satisfaction about the skincare. Its is included about the Himalayan Herbal profile the procedure they are following to satisfaction about their serving to the market. The using quantitative and qualitative approach for collecting the data by framing a questionnaire. the use of the demogrphic featuresalike gender age geographic location. The objective is to capture the customer satisfaction rather than other product, pricing, package, labelling about the product information. It is involved of the customer are buying the product either by emotional or by rationally thinking. It reported the customer are influence by brand awareness and user are willing it to recommending to others product.By the collecting of the data and making analysis and interpretation of the respondents opinion about by insight of the Himalayan herbal products. The marketing strategies they are using to get priority preferences of their products by the customers by providing distinctive competencies in the market

Copyright

Copyright © 2023 HEMANTH V . This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS31000001575
ISSN: 2321-9653
Publisher: ijprems
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