Paper Contents
Abstract
The customer satisfaction is the main goal of every business organization. In this competitive business scenario, each and every activity starts and ends with the customer. In the present scenario, the telecommunication is lifeblood for every business activity. Even in this industry there prevails a stiff competition between the service providers. The objectives of the study are to study the customer satisfaction level towards Airtel services; the influence of demographic variables of the respondents; the operational performance. The major purpose of descriptive research is description of state of affairs, as it exists at present. The size of the sample is 80 This study explores customer satisfaction with Airtel services, examining factors influencing perceptions and loyalty. Through surveys and data analysis, it investigates service quality, network reliability, customer support, and pricing as key determinants. Findings aim to provide insights for Airtel to enhance customer experience and retain loyalty in a competitive telecommunications market. Airtel should focus on the promotional measures as equal to the private service providers to enhance their service activity to satisfy their customers.
Copyright
Copyright © 2024 Dr. LEELAVATHY R. This is an open access article distributed under the Creative Commons Attribution License.
