Paper Contents
Abstract
Retail Internalization has always attracted interest from both academics and practitioners. Although many retailers have developed international markets successfully by adopting agile global supply chain, offline and online channels, and various store formats, some cases indicate that barriers and difficulties which retailers face when entering the foreign market still exist.In this paper ,we adopt an organizing framework to deepen the understanding of the retail internationalization process ,summarize the new issues at the firm and store level ,and intend to provide a theoretical framework This paper will discuss the key themes surrounding the internationalization of retailing and describes the various facets of international retailing and the scope of retailer internationalization ,considers the basic strategic option and methods for market selection and entry and reviews international retail marketing opportunities.
Copyright
Copyright © 2024 DR. SANJAY ARORA. This is an open access article distributed under the Creative Commons Attribution License.
