Paper Contents
Abstract
The impact of social media on entrepreneurial success is a dynamic and multifaceted phenomenon that significantly influences the trajectory of modern businesses. Social media platforms serve as powerful tools for entrepreneurs to enhance their visibility, connect with target audiences, and establish a compelling brand identity. Through strategic marketing and engagement strategies, entrepreneurs can leverage the viral nature of social media to amplify their reach and create a loyal customer base. However, this digital landscape also poses challenges, including privacy concerns, reputation management issues, and the need for navigating the fast-paced nature of online interactions. Successful entrepreneurs are those who not only harness the opportunities presented by social media but also adeptly manage its inherent risks.
Copyright
Copyright © 2023 BHARATH R. This is an open access article distributed under the Creative Commons Attribution License.
