Paper Contents
Abstract
The paper is an attempt to find out factors influencing online buyers, as well as those factors. This study is to recognize the effectiveness of social media, effectiveness of buying behavior and problems of social media on buying behavior. The study is based on the survey of college students in Namakkal district. The study reveals the vital role of the social media in making the positive impact on buying behavior among the students. It is an outcome of the study that, the social media like Facebook, Instagram and Twitter are highly effective on the students buying behavio
Copyright
Copyright © 2023 Dr K S KAVITHA. This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS30200000122
ISSN:
2321-9653
Publisher:
ijprems