Paper Contents
Abstract
This study investigates the marketing strategy employed by OnePlus and its impact on consumer purchasing behavior in Bangalore. Analyzing factors such as brand perception, pricing, promotions, and product features, the research aims to uncover correlations between OnePlusmarketing initiatives and consumer choices. Through surveys and data analysis, the study seeks to provide insights into how the company's strategies influence the smartphone purchasing decisions of consumers in the Bangalore market.
Copyright
Copyright © 2024 Dr.K.S.Kavitha. This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS40100016583
ISSN:
2321-9653
Publisher:
ijprems