Paper Contents
Abstract
The Service Marketing Triangle is a conceptual framework that highlights the critical role of interactions between a company, its employees, and its customers in the successful delivery of services. This study explores the dynamics of the Service Marketing Triangle, focusing on its three core components: internal marketing, external marketing, and interactive marketing. Through a combination of theoretical analysis and empirical research, this paper examines how the alignment of these components can enhance service quality, customer satisfaction, and overall organizational performance. The study employs a mixed-methods approach, utilizing both qualitative and quantitative data to assess the effectiveness of the Service Marketing Triangle in various service industries. Key findings reveal that organizations that strategically manage and integrate the elements of the Service Marketing Triangle are better equipped to build strong customer relationships, foster employee engagement, and achieve competitive advantage. The paper concludes with recommendations for practitioners on how to leverage this framework to optimize service delivery and drive sustainable growth.
Copyright
Copyright © 2024 Dhanush K. This is an open access article distributed under the Creative Commons Attribution License.
