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A STUDY ON SERVICE RELIABILITY IMPACT ON HOTEL BUSINESS

Dr. SUJENDRA SWAMI SUJENDRA SWAMI

DOI: 10.58257/IJPREMS31806
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Paper Contents

Abstract

Reliability and trustworthiness are the most vital success factors in any business to sustain, survive and succeed, this tag line also applicable for service industries like Hotels. Customer satisfaction is a collective outcome of perception, evaluation, and psychological reaction to the Service quality. Due to the increasing competition of Hotel business and the high demand of the customers, service quality is the fundamental factor to measure customers satisfaction within such business. The primarily purpose of this study is to determine the influence of reliability dimension of Three Star Hotels customers satisfaction. Required data was collected through customers survey. For conducting customers survey likert scale based questionnaire was developed after review of literature. However, customers were selected by random sampling method and a sample size of 100 has been taken. The reliability of construct was tested by using Cronbachs alpha test, using SPSS 20. Cronbachs alpha coefficients were calculated 0.788 for the questionnaire survey. The findings show that there is a very strong relationship between quality of service (Reliability) and customer satisfaction. On the basis of the conclusion made, Reliability in Hotel business was representing the ability of the web site to fulfil customer requirement correctly, deliver promptly, and keep belongings secure.

Copyright

Copyright © 2023 Dr. SUJENDRA SWAMI. This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS30700005573
ISSN: 2321-9653
Publisher: ijprems
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The International Journal of Progressive Research in Engineering, Management and Science is a peer-reviewed, open access journal that publishes original research articles in engineering, management, and applied sciences.

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