Paper Contents
Abstract
The study is aims to probe at customer satisfaction in D- Mart at tumkur city. If any firm want to sustain in the market, it as to satisfy and fulfilling the needs and wants of the customer. D-Mart is a network of supermarket chains where products will be available at bargain basements, and. This study is used to determine the level of customer satisfaction with respect to the service provided by D-Mart, to analyse the display pattern of D Mart products, and to analyse the Compare between pricing strategy followed by D-mart with other of retail strategies. The primary objective of this survey is to mainly know that the customer is becoming more aware of the prices of the product just because there has been a rapid increase in the inflation rate in India, the customer is becoming more aware of their expenditure on their daily lifes product and the comparison of price at retail store and D-Mart. D-Mart not only buys the product bulk and sells it at bargain basements but its also some of its producing its own manufactured some of the product and producing at a low price with standard quality.
Copyright
Copyright © 2023 Lavanya N . This is an open access article distributed under the Creative Commons Attribution License.
