Paper Contents
Abstract
A beverage is any liquid item suitable for drinking and human consumption as defined by any standard dictionary. Most conventional beverages in any society is water and even in other nonconventional beverages water is main ingredient. Nonconventional beverages, otherwise called mouth watering items which are mostly region, society and culture specific. Simply speaking, any liquid suitable for drinking might be called a beverage. The Mouth Freshening items mostly consist of numerous ingredients as per the tastes and preferences of the customers. The change in the demand pattern of the beverages seems to be dynamic. As per the changed preferences of the people, the texture of beverages is changing. It is observed that both organised and unorganized beverage sellers have been showing their increasing interest to cater to such type of demands of the customers. So far as organized sector is concerned world wide pepsi, and Coca-Cola are the leaders because they have been enjoying significant share in market. Besides local companies are also trying to capture this market. For instance, Parle in India is preparing itself to meet the beverage demand in the country. Because beverage industry is a part and parcel of the household consumption, thus, it is quite interesting to know the market size and share of different suppliers to the industry. Market size refers to the size of demand for a particular product in a given geographical region. Market share is the portion or percentage of sales of a particular product or service in a given region. The number of potential buyers and sellers in a particular market determine the size of the market. In this study, an attempt has been made to estimate the market size and market share of the verities of beverages at Berhampur town, one of the urban centers in Orissa of growing importance.
Copyright
Copyright © 2023 Dr. Somabhusana Janakiballav Mishra. This is an open access article distributed under the Creative Commons Attribution License.
