Paper Contents
Abstract
ABSTRACTAn activity of selling the products as well as the services in agreeing to the customers demand and social (the societal) benefits for the environment purposes is known as the green marketing. Green marketing is commonly used by several environmental firms that have a dedication to social and environmental responsibility. Media is the best platform to create awareness, interest and consideration of green marketing. This study focuses on, figuring-out if there is any impact of print-media, radio, television and social media on consumer awareness towards green marketing as well as understand which medium or the media impacts the most towards consumers awareness regarding green marketing.Keywords: Green marketing, Consumer awareness, Print-media, Radio, Television(TV), Social media.
Copyright
Copyright © 2024 Arshiya F. This is an open access article distributed under the Creative Commons Attribution License.
