Paper Contents
Abstract
The transformation from traditional to digital marketing has brought about a wealth of data that canhelp businesses evaluate the success of their campaigns. By analyzing website traffic, social mediaengagement, conversion rates, cost per acquisition, and customer lifetime value, businesses can gain adeeper understanding of their marketing efforts and make data-driven decisions. The transformationfrom traditional to digital marketing has been significant in the last few years. By incorporating digitalplatforms, businesses can now reach a much larger audience quickly and efficiently. The availability ofdata analytics and tracking tools helps businesses to understand and evaluate the performance of theirmarketing campaigns in real-time. This ensures that they can optimize their approach, deliver targetedmessages, build customer relationships efficiently and drive engagement for better results. The digitalmarketing revolution has transformed the way companies do business, providing many new opportunitiesfor growth and profitability. As a result, businesses that are embracing digital marketing strategies are growingand becoming more successful today.Overall, digital marketing is a dynamic and challenging field that requires businesses to stay up to datewith the latest trends and technologies. By implementing effective digital marketing strategies and leveragingthe power of AI, businesses can gain a competitive advantage and achieve long-term success.Keywords: (Traditional marketing and digital marketing such as Content marketing, Display marketing, Affiliate marketing, Social media marketing and SWOT Analysis etc.,)
Copyright
Copyright © 2025 Dr. G. MANJU. This is an open access article distributed under the Creative Commons Attribution License.
