Paper Contents
Abstract
The spread of sophisticated analytics has completely transformed the face of international business negotiations, especially in multinational enterprises (MNEs), which today find themselves competing on a global scale in markets that are becoming more and more complex and dynamic. Using advanced data-driven intelligence, predictive modeling and artificial intelligence it is now possible to improve the development and the implementation of negotiation strategies, cross-border decision-making, and reduce risks of multi-jurisdictional and culturally diverse transactions. Advanced analytics allows MNEs to determine tendencies in the actions of their counterparts, predict the outcome of negotiations, and dynamically adapt tactics to achieve the best results both in short-term contracts and long-term strategic alliances. This paper gives a broad analysis of how advanced analytics has been integrated into the international negotiations, the effects it has had on the efficiency of negotiations, strategic congruency as well as cultural adaptation. Based on empirical evidence of multinational companies in different industries, the work examines how analytics can lead the decision-making process, and help to analyze risk-related issues in real time, as well as help to align negotiated tactics with overall organizational goals and interests, such as in sustainability, regulatory compliance, and stakeholder engagement. The study also confirms any problems connected to analytics adoption, including the burden over technological infrastructure, data administration issues, and multifunctional skill sets. The paper establishes links between the current analytical theories and empirical case studies to suggest practical ideas that business leaders, as well as negotiation practitioners, can apply to use analytics as a competitive tool. In this way, it can show how the advanced analytics have the power to reshape the conventional paradigms of negotiation, which can allow MNEs to record increased success rates, better deal quality, and building cultural adaptability during international negotiations. The use of empirical examples, organized-tables, and pictorial representations offers a broader viewpoint on analytics-driven negotiation procedures, explaining not only the mechanics of analytics integration into the business but also the business-strategy implications.
Copyright
Copyright © 2025 Mohammad Mohibul Alam, Joyasree Roy, Anik Chanda, Rahul Das. This is an open access article distributed under the Creative Commons Attribution License.
