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An Assessment on Effectiveness of New Media in Creating Awareness of COVID-19 pandemic Among Users

S.H.Sheik Mohamed Mohamed

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Paper Contents

Abstract

The modern world, which is evolving on the foundations of ancient society, is interlaced with social websites, which are a type of social networking site service that can be used to foster compatible civic and express social ties. Human needs have become as significant as food, clothing, and shelter attributable to social networking platforms. Notwithstanding the fact that many people lack a bank account, they all have accounts on social networking sites.Social media is a new media, its a wider platform where the users can easily access and participate with their messages, thoughts, opinion, and ideas towards society. Also, users can create any content such as e-content, banners, photo documents, poster designs, videos, andadvertisements. Social media platforms are being heavily utilized by both for-profit and nonprofit groups as a means to promote their products and spread awareness of their events or Public Service announcements. The aim of this study is to analyze how social media platforms have contributed to global awareness of the COVID-19 pandemic. Both quantitative and qualitative research was used in this study. A survey was carried out using a questionnaire and randomly 100 userswere selected and distributed to social media users. Moreover, descriptive and cross-sectional methods were used forthe analysis of interrogations in this study. The research and analysis show that social media is a significant factor in raising awareness of the COVID-19 pandemic.Keywords: Social Media, Awareness, Pandemic, Mass Media, Users

Copyright

Copyright © 2024 S.H.Sheik Mohamed . This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS40100008082
ISSN: 2321-9653
Publisher: ijprems
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