An investigation on the Role of Customer Relationship Management Systems in Enhancing Financial Performance
Dr.K.Baranidharan
Paper Contents
Abstract
These days, companies can't do without Customer Relationship Management (CRM) systems if they want to boost their bottom line. In this article, we'll look at how customer relationship management (CRM) solutions can improve connection with customers, streamline processes, and boost profits. Our goal is to shed light on the ways in which customer relationship management (CRM) systems contribute to improved financial results and long-term client loyalty by investigating their incorporation into company procedures.
Copyright
Copyright © 2025 Dr.K.Baranidharan. This is an open access article distributed under the Creative Commons Attribution License.