Paper Contents
Abstract
Business expansion through data analysis in Power BI focuses on gaining a comprehensive understanding of sales performance by leveraging its powerful analytics and visualization capabilities. A structured methodology is followed, ensuring a systematic approach to data collection, exploration, cleaning, transformation, and visualization to derive meaningful business indicators. Understanding sales performance is essential for business growth, and Power BI provides robust analytics and visualization tools to facilitate data-driven decision-making. This project focuses on analyzing key sales metrics and trends to gain valuable insights that support strategic business expansion. A structured methodology is implemented, involving data collection, exploration, cleaning, transformation, and visualization to extract meaningful business indicators. As the marketing landscape evolves, businesses often struggle to track sales performance effectively. This study aims to create a comprehensive report for the store, offering a detailed analysis of sales trends, customer behavior, and market demand. By leveraging Power BIs advanced analytics capabilities, the report will highlight areas for improvement, identify opportunities, and help the store make well-informed decisions to enhance overall performance and profitability. This study highlights Power BIs role in enabling businesses to leverage data for expansion, optimize their strategies, and improve overall decision-making processes.
Copyright
Copyright © 2025 Pranoti Kiran Yelwande. This is an open access article distributed under the Creative Commons Attribution License.
